It’s no secret that the industry driving South Florida’s billion-dollar tourism business is hospitality. On and off the beach, Miami is teeming with new hotels—some of them global brand expansions, some of them North American debuts. Attracted by the city’s demographics (including its diversity), many luxe international brands, such as Argentina’s Faena, Spain’s ME by Meliá, Singapore’s Como Hotels and Resorts, and Swire’s Hong Kong-based East, have recently made their US debuts in Miami.

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